We Are Now Fiero! Find Us At FieroGroup.com

Fiero Adds Several New Rep Groups To Its Sales Force

June 30, 2021

Increases North American Coverage Significantly

Fiero (the global leader and supplier of authentic Italian brick ovens, dough management, and oven and kitchen tools for commercial, mobile and residential use) proudly announces that it has added three leading rep groups in North America to represent its complete line of commercial ovens, dough management equipment and accessories.  

Effective immediately those in food service, equipment dealers, restaurants, architects, consultants, designers, and all others charged with creating and outfitting an eatery can contact the following groups for sales, service and support of all Fiero products.

  • Collis Group (REGION 26: Canada:  26b – Alberta, 26c – Manitoba/Saskatchewan/Lakehead, 26d – Ontario/Ottawa,26e – Quebec/Ottawa, 26f – Atlantic)
  • Hollander Company (MAFSI REGION 19:  Upper Mid-Central)
  • The Redstone Group (MAFSI REGION 20:  Mountain States North Excluding MT & ID)

Fiero Group Director of Sales Alex Gent states “Demand for our ovens and dough management equipment continues to grow at a rapid pace and we will continue to answer that demand.  Expanding our sales force throughout North America allows us to provide impeccable service to the flourishing food service industry”.  

Peter de Jong, Founder and CEO of Fiero Group adds “We are focused on continually aligning ourselves with the absolute best rep groups in the business.  Their reputations and relationships are best in class and we are proud to welcome them to the Fiero family.” 

Recent Articles

NRA Chicago Show 2022

National Restaurant Association Show 2022 May 21-24  - McCormick Place  - Booth #4461 After recent and unprecedented challenges that the restaurant industry has faced in the past couple of years, we are excited to come together to attend the National Restaurant...

Las Vegas Pizza Expo 2022

International Pizza Expo 2022 March 22-24  - Las Vegas Convention Center - Booth #2283 on the Gold Coast Join Fiero at the much-awaited Annual International Pizza Expo in Las Vegas this March 22nd! This year, for the first time ever, Fiero will be demonstrating the...

Fiero Announces New Representation with High Sabatino Associates

High Sabatino Associates represents Fiero commercial foodservice equipment lines in the Mid-Atlantic region. Fiero is pleased to announce High Sabatino Associates as their new commercial foodservice equipment representative in the Mid-Atlantic region. The partnership...

Join the Fiero Launch Party Livestream

Join us for the Fiero Launch Livestream Party, November 8, 2021 at 2:30 PM EST. Register soon because space is limited. Sign Up Now! This one-time only live-streamed event will be hosted by Peter de Jong, Founder and CEO of Fiero. He will be joined by Fiero's...

Announcing the Company Rebrand as Fiero

Brewster, New York | 1 November 2021 The global leader and supplier of authentic Italian brick ovens, artisanal dough management equipment, oven tools, and appliances for commercial foodservice/residential use, announced today that it has completed a major rebranding....

Fiero Group Expands Representation Across Canada with Collis Group

Fiero Group is pleased to announce Collis Group Inc. as its new representative for the Canadian territories stretching from Western Alberta to Eastern Quebec (MAFSI regions 26b, 26c, 26d, 26e, and 26f).  Sales and support service for Fiero products will now be...

Fiero Announces Association with Leading Rep Groups

Brewster, New York | 15 February 2021 -- Fiero Group (the global leader and supplier of authentic Italian brick ovens, dough management, oven tools and gadgets for commercial, mobile and residential use) proudly announces that it has aligned with the leading rep...

Want new articles before they get published? Subscribe to our Awesome Newsletter.

Related Posts

NRA Chicago Show 2022

NRA Chicago Show 2022

Join us at the annual National Restaurant Association Show in Chicago, Illinois! Find booth 4461 on May 21-24, 2022 to taste pizza from a true Italian oven.

Las Vegas Pizza Expo 2022

Las Vegas Pizza Expo 2022

Join us at the annual International Pizza Expo in Las Vegas, Nevada! Find booth 2283 on March 22-24, 2022 to taste pizza from a true Italian oven.