Fiero Partners with CR Peterson + Associates for Representation in New England

June 6, 2022

CR Peterson represents Fiero commercial foodservice equipment lines in the New England region.

With pizza concepts more popular than ever, Fiero is pleased to announce a new partnership with CR Peterson + Associates to provide on-the-ground representation for Fiero’s commercial Italian-style brick ovens and artisan dough equipment. CR Peterson + Associates’ highly trained team of professionals will provide representation throughout MAFSI Region 1; including the states of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont.

Headquartered in Avon, MA, CR Peterson offers a state-of-the-art Culinary Lab on-site, which serves as a fully-functioning commercial kitchen to showcase their select foodservice equipment. Their culinary staff provide hands-on guidance on a daily basis, which is augmented by offering demonstrations by talented guest chefs on how to create incredible food with their kitchen equipment.

“With over 50 years in sales and marketing experience in the commercial foodservice equipment space, along with a fantastic team of support staff and outstanding customer service, we are sure that CR Peterson + Associates is the perfect fit to represent Fiero and all we have to offer to New England restaurants and foodservice operations,”

Alex Gent, VP of Sales, Fiero Group

For more information and to book a demo at their Culinary Lab in Avon, MA, please visit

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