Check out Fiero's Spring 2023 Semester Workshops Taught by Industry-Leading Chefs!

Announcing the Company Rebrand as Fiero

October 31, 2021

Brewster, New York | 1 November 2021 The global leader and supplier of authentic Italian brick ovens, artisanal dough management equipment, oven tools, and appliances for commercial foodservice/residential use, announced today that it has completed a major rebranding. The name change and restructuring are aimed to enhance the company’s product offerings and signal their expansion into the wider commercial foodservice equipment market, as well as the consumer kitchen market.

The company grew in the last five years from a small importer of Italian brick ovens, into one of the largest manufacturers and suppliers of high-temperature baking equipment in the North American commercial foodservice market. The company now operates from a 20,000 square foot facility in the greater New York City metropolitan area and is currently under contract to expand its warehousing by an additional 11,000 square feet.

The company rebranding centers upon the launch of the Fiero Group identity. Fiero Group houses three sub-brands; Fiero Forni, Fiero Dough, and Fiero Casa. 

Fiero Forni is dedicated to high-performance commercial baking ovens for Italian/Mediterranean style cooking. It houses the existing Forza Forni commercial brick oven lines and services the commercial foodservice equipment market.   

Fiero Dough also services the commercial foodservice equipment market but is wholly focused on artisanal dough mixing and management equipment. Its aim is to provide solutions for commercial foodservice operations that want to produce high-quality dough for pizza and breads, while reducing labor costs and improving consistency.

Fiero Casa is the new residential/home consumer wing of the company, with a varied product line including Italian brick ovens for the home, cookware, appliances, tools, and more. 

“We are beyond excited to share the products, experiences, and developments that Fiero stands for,” said Peter de Jong, CEO/Founder. “We could not have reached this point without the confidence and support of our loyal clients over the last 5 years. Launching Fiero has been a long-term goal for the company, and we are so pleased we can finally share it with the world.”

The prior brand was a strong statement in the marketplace about a commitment to authenticity in Italian baking principles. However, the considerable growth the company had experienced in the previous years no longer aligned with the brand name. 

“We are so excited about what Fiero brings to the table. The well-recognized gorgon face of the brand lives on in the Fiero logo, and we have made a few other nods in our new identity to our previous identity, which we hope our clients and fans will appreciate,” said Alex Gent, VP of Sales. 

Visit https://fierogroup.com to explore the new website, brand, and office.

About Fiero Group

The premier supplier and manufacturer of Italian/Mediterranean style baking equipment for the commercial foodservice equipment and home consumer markets. Find Fiero equipment in many of the world’s most famous restaurants and other prestigious foodservice facilities. 

Recent Articles

Las Vegas Pizza Expo 2023

International Pizza Expo 2022 March 28-30, 2023  - Las Vegas Convention Center - Booth #2179  Join Fiero at the much-awaited Annual International Pizza Expo in Las Vegas this March 28th!  Fiero Group is pleased to announce its participation in the upcoming Pizza Expo...

Pizza Tomorrow Summit 2022

Pizza Tomorrow Summit 2022 November 9-10, 2022  - Orange County Convention Center - Booth #425 Join Fiero Group at this year’s Pizza Tomorrow Summit 2022 (booth #425) in sunny Orlando, Florida. See the best of what’s next in the pizza industry this November...

Pizza & Pasta NE Expo 2022

Pizza & Pasta Northeast Expo 2022 October 16 - 17, 2022  - Atlantic City Convention Center - Booth #723 Join Fiero at this year's Pizza & Pasta NE Expo in Atlantic City! Fiero is the sponsor of the 2022 Best of the Northeast Pizza-Making Competition to be held...

Mid-America Restaurant Expo 2022

Mid-America Restaurant Expo & Conference The Greater Columbus Convention Center, Hall D September 25-26, 2022 | Booth #555 Fiero is excited to exhibit at the Greater Columbus Convention Center for the 2022 Mid-America Restaurant Expo & Conference, where we...

NRA Chicago Show 2022

National Restaurant Association Show 2022 May 21-24  - McCormick Place  - Booth #4461 After recent and unprecedented challenges that the restaurant industry has faced in the past couple of years, we are excited to come together to attend the National Restaurant...

Las Vegas Pizza Expo 2022

International Pizza Expo 2022 March 22-24  - Las Vegas Convention Center - Booth #2283 on the Gold Coast Join Fiero at the much-awaited Annual International Pizza Expo in Las Vegas this March 22nd! This year, for the first time ever, Fiero will be demonstrating the...

Fiero Announces New Representation with High Sabatino Associates

High Sabatino Associates represents Fiero commercial foodservice equipment lines in the Mid-Atlantic region. Fiero is pleased to announce High Sabatino Associates as their new commercial foodservice equipment representative in the Mid-Atlantic region. The partnership...

Want new articles before they get published? Subscribe to our Awesome Newsletter.

Related Posts

Las Vegas Pizza Expo 2023

Las Vegas Pizza Expo 2023

Join us at the annual International Pizza Expo in Las Vegas, Nevada! Find booth 2179 on March 28-30, 2023 to taste pizza from a true Italian oven.

2 Day Neapolitan Pizza Masterclass

2 Day Neapolitan Pizza Masterclass

April 11-12, 2023 – During this 2 day course, you will learn to make Neapolitan pizza from Grandmaster Pizzaiolo, Roberto Caporuscio…

New York Style Pizza Masterclass

New York Style Pizza Masterclass

May 29th, 2023 – During this 1 day course, you will learn from the world renowned Master Pizzaiolo Domenico “Mimmo” Tolomeo (certified by…